Axe is a scent of desire, created by the international diva of fragrances; Ann Gottlieb. The formulation is a base with higher efficacy to help men in attracting the fairer sex better than ever! And need we say anything about feminine attraction? You need to be a true Axe man to handle it all! The Axe Effect - Gets you more than before! Axe Deodorant Body spray is the all-over body spray with long-lasting fragrance and effective deodorant protection designed to seduce the ladies. If you spray it, they will come.